Benefit Cosmetics, San Francisco

We give 100%

So women can feel and #Be100Percent

We believe a woman is at her most beautiful when she’s confident, empowered and strong, so we launched the Bold is Beautiful Project to spread this feel-good approach and empower women and girls throughout the UK. In May 2018, we're going bigger and better to support two great charities, Look Good Feel Better and Refuge.

Look Good Feel Better Refuge

Free Gimme Brow

Get Involved

Visit any Benefit Brow Bar for a brow wax in May* and 100% of profits** will go directly to the two charities, plus you'll receive a FREE mini mascara of your choice!

The Bold is Beautiful pink pop up immersive experience will be touring the country throughout May*, with 100% of sales*** going to the two charities.

In 2017 we raised a total of:


Since 2014 we’ve raised over £1 million!

Charities we support

Look Good Feel Better

Look Good Feel Better UK is dedicated to improving the confidence and wellbeing of people undergoing treatment for any sort of cancer.

Find out more


Refuge aims to empower women and children to rebuild their lives, free from domestic violence and fear.

Find out more